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Pg 11

Far left - when is an ad campaign not an ad campaign? When the pictures only appear as a fashion shoot in a magazine instead of in the stores the model is promoting? Beautiful picture for Matalan, 2004. Similarly, alongside 2008's "Red" campaign - Sophie was the face of this Valentine's Day promotion to help raise awareness of the sale of specialist 'Red' products to help fight AIDS in Africa.

The Ad Campaigns

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